SOPHIE — Faceshopping

Who's really pushing things forward in 2018? Sophie is. Her latest track and video called "Faceshopping" ticks all the must-see boxes: transforming the hyper-personal into universal themes (from gender-fluid identity to the constructed reality/illusion of the self) and then turning all that into very catchy lyrics: "I am real when I shop my face. My face is the real shop front." The visuals are a 3D kind of fierceness and the beats are razor-sharp and pose-worthy all the way.

If you just watch one thing today, let it be this video.