Florence Adepoju, the founder of the British cruelty-free beauty brand MDMflow, is set to create a brand new range of 20 shades called 'FLAWLESS Base Foundation', promised to flatter all skin-tones.

On the 'Forbes Under 30' podcast, Adepoju states that engaging with her audience via social media is at the heart of everything she does, which we can vouch for since we are (quiet but attentive) members of the private 'MDMFlow Beauty Talk' facebook page and follow her on most of her social channels.

Image by Danny Wonders 

Having successfully moved her products -ranging from lipsticks and glosses to mascara- from her parents' shed to stores like Colette (#coletteforever), Topshop and Boots, the young scientist is now launching an Indiegogo campaign in a bid to raise £60.000 for the development of her new brain-baby.

What is special about this particular campaign is that on the one hand, Adepoju is looking at every funder as a fellow product developer, since she is keen on feedback, which means every backer worldwide will be sent a sample kit along with a follow-up form. On the other hand, the foundation will come at a democratic pricing point of £10 and if you pre-order via the campaign, the early support of £15 will buy you two bottles of MDMFlow FLAWLESS Base Foundation.

Be sure however to check all of the other options for supporting this great entrepreneurial endeavour, as of tomorrow March 2, 2018, when the campaign launches HERE.    

Listen to Florence Adepoju's very interesting "Forbes Under 30" interview here.

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