I love seeing people win, so when David Obadia from BWGH (I professed my love for them before and own several of their products) thanked Puma on instagram for making his childhood dreams come true, I smiled.
I am also happy -and not at all surprised- that this has turned out to be a great pack.
"For the first collaboration, the ever-popular R698 gets a unique makeover that combines BWGH's Parisian style with PUMA's rich heritage. Obadia directed the creative process of the collaboration and in the design it is clear to see his obsession for intense and pure colours. He takes inspiration from the American painter Mark Rothko, famous for his work in the Colorfield Painting movement.
The R698 is an ode to the harmony that emerges from the canvas of Rothko. The balance of the materials used pays tribute to both PUMA and BWGH, with signature elements of each brand incorporated. Suede, mesh and boucle? knit flow amongst the tints of pure blue. The mottled laces highlight each carefully selected shade of blue."
The pack drops December 6 at BWGH with the pack available instore on the 7th December at the finest retailers worldwide.
