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Bruno Pieters Launches 'Honest By. Sport' Collection

Internationally acclaimed Belgian designer Bruno Pieters, who has helmed 'honest by.': the first 100% transparent company in the world, since 2012, has just launched the brand's first sports-collection, aptly called 'honest by. SPORT'. This Spring Summer '17 drop consists of a printed crew neck sweater, hoodies, sweatpants and t-shirts, all designed by Bruno himself.

All pieces were made in Germany out of 100% organic cotton and printed in Antwerp, Belgium.

But as is honest by. 's brutally honest policy, if you want to know every last detail about the garment you're wearing, you can find all information -even how the price was calculated- on the website.

You've got to love all this openness and it looks fantastic. Count us in for the sweatshirt and sweatpants with the "100% ORGANIC" print. And please, take a look for yourself. 

Photography by Bruno PietersHair & Make-up Gina Van Den BerghModels: Inge Geurts, Raymond Pinto, Charlene Tyberghein, Vyvy Zwevenepoel, Nicolas Mortelmans

View and buy the Honest by. SPORT collection here