Shimmering, future-retro pop is having a moment and Rina Sawayama is right there on the cusp of the wave. The video for “Bad Friend” is reminiscent of Yuzo Kawashima’s work, focusing in on a simple bar setting as a black-and-white petri dish for the human paradox of silly tragedy, in which Rina transforms herself into a middle-age salary man drunk on heartbreak. Watch until the end for the bloody twist.
Directed by Ali Kurr
