A little over a month ago, Kerby Jean-Raymond, founder and creative director of Pyer Moss showed his view for SS19 and the brand’s second collection under the Reebok-umbrella during New York Fashion Week. Sending only black models down the runway, the designer, who since buying out his partners a couple of years ago, is the first one to sign an overall deal with the sportswear colossus while getting carte-blanche at the same time.

The first Pyer Moss x Reebok collection is in stores now and its beautiful campaign is showing a wildly undervalued but equally important and incredibly inspiring part of Americana, namely the activists, teachers and cowboys & cowgirls of colour.

If you are just learning about Pyer Moss, we forgive you. But we urge you to get familiar.

Shop the collection at Pyer Moss, Avenue and Ssense.

See the full campaign & read up on its impressive protagonists here